UI/UX Consulting and Creative Direction
Website Design Consulting
Front End Development
Sundance Institute was in need of a UI/UX consultant that could help them improve the usability of their site and provide a smooth interface design for their broad range of user personas, with an expansive list of needs and abilities.
In addition, they needed a web designer to create an experience using their existing brand identity that would captivate and entice users to explore their offerings and content.
Project Planning and Research Methods
Technical Process Mapping
User Interface Testing
User Journey Maps
What internal and external challenges is the organization faced with?
What industry standards should be considered?
How do we ensure consideration of a wide demographic of personas?
How can we help meet marketing goals of the website without overshadowing the organization’s non-profit mission?
What can we do to decrease the burden on Sundance teams for future site maintenance and updates?
How can user testing help guide content organization and direction?
Stakeholders at Sundance Institute had gone through UI/UX research in the past, so they were ready, willing and active participants in the process.
By taking the time to understand not just the users external to the organization, but the internal users and their business processes, we were able to make recommendations that made everyone’s lives easier.
The new website design allowed for festival goers, artists, supporters and just curious film enthusiasts to browse the site quickly and efficiently. In addition, we found ways to expose them to lateral information about the institute – opening up marketing opportunities to increase audience retention, interest, and inevitability institute support through memberships, donations and festival attendance.
Finally, we found ways to make internal processes more efficient by consolidating content into a single source of truth, encouraging cross department collaboration and opening up lines of communication. Through modifications of the CMS, new page layout templates, and update to their Front End Asset Library, future maintenance of the website would be faster and easier for the teams across their fast paced organization.