Website Redesign
Crosby + Jon
My Role
Website Design
Website Design
Website Development
Crosby + Jon needed someone to tackle their website redesign project. Their existing website didn’t match their new brand identity and was having performance issues. I worked with them as a contractor to design and develop the new website, ensuring their visual brand identity was applied and the build was structured in a way that making future updates would be quick and easy.
Project Goals
Increase site speed.
Preserve image quality.
Improve site navigation and content structure.
Apply new and creative visual brand identity in a unique and compelling experience.
Migrate existing galleries and content.
Create repeatable, scalable templates for future content additions.
Complete the project on a tight timeline.
Complete the project on a small budget.
Software Used
Development
CSS
HTML
Wordpress
Divi
HTML
Wordpress
Divi
In Review
Working with the girls at Crosby & Jon was inspiring – their clean, elegant, creative style was fun to design around, and their professional but fun personalities gave me inspiration for the type of business woman I knew I would someday be.
The project itself was a great example of how simple designs are often the most effective. I took the same approach regarding development, and chose a simple theme to modify, creating templates and setting up brand defaults for consistency. I chose to work in WordPress because the client was familiar with the platform, and I knew this would facilitate them making future maintenance and updates with ease.